FounderScale Pricing
We sell deliverable units, not retainers. Each unit is a contained $800 promise. Each one earns the next because the prior one produced the evidence.
No retainer required. No bundle discount. No monthly fee. Ad spend is separate (about $50 per sprint).
Microtest Sprint Pack
5 microtests on Meta Ads: pain points, headlines, lead magnets, creatives, and primary text. Output is validated MVCs (the message, audience, and offer that actually resonate).
Unlocks: Proven signal worth monetizing.
Funnel Build
Assessment plus offer and landing page plus conversion tracking, wired to your own checkout. Output is a funnel that monetizes the proven signal.
Unlocks: A live funnel worth optimizing.
Optimization Sprint
One campaign round each: CTA, audiences, placements, pricing, landing pages, retargeting, or scale. Output is lower cost per lead, each round justified by the result of the one before it.
Unlocks: The last round paid off, so buy the next.
A stack, not a menu
Step 1 proves signal. Step 2 monetizes it. Step 3 optimizes the funnel, then keeps going one sprint at a time. You never sign a long commitment. You buy the next logical unit, and the prior unit already made the case for it.
After the microtests prove signal, ongoing full-funnel work runs on a performance-based monthly agreement. You scale on results, not a fixed fee.
Pricing questions
How much does FounderScale cost?
FounderScale sells deliverable units, not retainers. Each unit is a contained $800 promise: the Microtest Sprint Pack ($800), the Funnel Build ($800), and Optimization Sprints ($800 per sprint). Ad spend is separate, roughly $50 per sprint.
Is there a monthly fee or a long contract?
No flat retainer and no long commitment. You pay per finished deliverable. Once the microtests prove signal, ongoing full-funnel work runs on a performance-based monthly agreement tied to our 90-day guarantee, so you scale on results, not a fixed fee.
Why is it priced per unit instead of a flat fee?
Each unit is a clear, finished thing with a visible output, so you always see exactly what you buy and what you get back. Each step also produces the evidence that justifies the next: Step 1 proves signal, Step 2 monetizes it, Step 3 optimizes the funnel one sprint at a time.
How is ad spend handled?
Ad spend is always separate from the unit price. Budget roughly $50 per sprint, about $500 to $800 across the full 12-sprint framework, and it scales with results.
How do I pay and when does the next unit start?
Pure pay-per-unit. Roman invoices the $800 for a unit, then unlocks the next deliverable once it is paid. No pre-buy bundle, no monthly portal fee.
Start with Step 1. Validate your offer before you scale.